This week I’m reading Noam Chomsky’s Manufacturing Consent.
Manufacturing Consent shows media’s reliance on advertising (and thusly the huge corporations that spend those millions) and bureaucracies, and how that effects the content and “news” we are fed.It also explains the even bigger issues that arise when multinational corporations start to own the major news/media outlets (i.e. GE owning NBC).Since I really only have the time, and you the attention span, to deal with one facet of this system I decided to focus on the foundation of the whole thing. The five effects advertising/corporate ownership has on news outlets and what that means for us.
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5. It Destroys Alternative News
Quick History Lesson: Before advertising became prominent, newspapers (at the time the main/only source of news) had to cover their costs entirely through the price of their paper.
During this pre-advertising period, a radical press emerged that reach the national working-class. It unified the workers and in turn caused a great political stir as it awakened the working-class’s collective confidence. It showed them the power they had to effect social and political change. Needless to say this pissed off the ruling elite.
They used taxes, fines, fees, and lawsuits to try to stomp out these peasant papers. But nothing worked. Then advertising took prominence and suddenly all the working class papers went kaput. So what gives?
It’s easy, advertising allowed “affluent” papers to charge less than the cost of production. To quote Chomsky
Even if ad-based media cater to an affluent audience, they easily pick up a large part of the “down scale” audience, and their rivals lose market share and are eventually driven outAdvertising didn’t just kill the little guy though, it created a whole new monster. With advertising, there is no free market to decide who has the best product. The system is rigged. It’s not the buyers choice who survives, it’s the advertisers’ choice.
4. It Penalizes Real Investigative Reporting
Now that advertisers choose who wins and loses (by use of their ad budget) the news media is no longer catering to the consumer (you). The news is now catering to, and relying on, these companies to keep buying their ads.
Which means even “investigative reporting” will have to be harnessed to a narrow band of topics. Basically, big corporations won’t buy from papers/channels/magazines that seriously criticize corporate activities (workings of the military-industrial complex or corporate support of Third-World tyrannies). They just take their money to another channel. Think it hasn’t happened before?
Public-television station WNET lost its corporate funding from Gulf + Western in 1985 after the station showed the documentary “Hungry for Profits,” which contains material critical of multinational corporate activities in the Third World.
3. By Rewarding “Fluff” Journalism
So if investigation is punished, which shows are rewarded?
Human interest stories, child molestation, Michael Jackson tributes 2 weeks later, specials on Third World atrocities… anything but stories that hurt them.
When was the last time you watched an investigative report on the United States arms agreement with Israel and the consequences of said deal? Or about the part we play in Venezuelan elections? Or about the agreements Dole and Texaco have with Brazil?
Think about that the next time you’re watching yet another report on the progress in Baghdad. Heck next time you watch a nightly news show, count how many non-North American/Western European countries are mentioned. Can you get to five? Then watch the following day, see how many non-repeats there are. Do you get past three?
This is not random.
2. By Never Caring About the Working Class
Do you think all demographics are equal? Do you think NBC, when talking to advertisers, touts what percent of it’s viewers make under $30,000 a year? Do you think they care?
Only one demographic matters to advertisers, the one with money that’s burning a hole in their pocket. Whether that’s Women +35 years or Tweens is a secondary concern. The primary concern is economic status.
Since television/magazines/newspapers need advertisers to survive, which demographics do you think they’ll use their resources to cater to?
It doesn’t matter that a show gets 5,000,000 listeners if 4,000,000 of them make under $30,000.
Perfect example, Britain’s defunct paper the Daily Herald.
With almost 4.7 million readers in its [final] year, “the Daily Herald actually had almost double the readership of The Times, the Financial Times, and the Guardian combined”Surveys showed that its readers “thought more highly of their paper than the regular readers of any other popular newspaper,” and “they also read more in their paper than the readers of other popular papers…”So what killed the Daily Herald. Well there’s a little more to that last sentence, let’s see how it ends.
“… despite being overwhelming working class [readers]”Ahh yes, of course.
1. Straight Cash Homey
The most obvious way is through ownership. In 1986 General Electric acquired RCA, pretty much exclusively due to the fact that RCA owned NBC. After acquiring RCA, GE sold off every portion of the company except NBC.
Why would this be a big deal? Well I’m not sure if you know this, GE makes a little more than toasters.
GE Aviation - makes the majority of commercial airplane engines in existence. They also make engines for the US Department of Defense, making such engines as the F118 that flies this bad-boy.
GE Energy Infrastructure - is composed of several GE businesses including (not a comprehensive list): GE Wind Power, Gasification, GE Nuclear Power, GE Coal Power, GE Oil & Natural Gas,GE Solar Power, GE Hydroelectric Power, and related subsidiaries
GE Healthcare - has a range of products and services that include medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies
Genpact - is a Business process outsourcing (BPO) company in India. It operates from India, China, Philippines, Romania, Hungary, Netherlands, Spain, México and USA. (an outsourcing company that works in India + China… hmmm)
GE Capital - over half of GE’s revenue is derived from financial services, it is arguably a financial company with a manufacturing arm. It is also one of the largest lenders in countries other than the United States, such as Japan.
So why does it matter that the largest company in the world owns one of the largest purveyors of news to the nation? Because they have a vested interest. For them, the less you know about what they do the better.
It’s just that simple.
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What’s sick about this book is, I learned all of this within the first 30 pages. Chomsky doesn’t screw around, and takes no prisoners. While the information is a little dated, 95% of it is still completely relevant (and true).
If you’re the type that prefers fiction books to non-fiction, this isn’t the book for you.
If you’re the type that could not care less about politics and the world around you, this isn’t the book for you.
Luckily I am neither and I loved every page. I highly recommend, it’ll blow your hair back.

10. I use big words quite often in substitution for semantically equivalent words.
9. This is a rock and roll takeover. Living each day one night at a time.
8. When in Rome we shall do as the Romans, when in Hell we do shots at the bar. Last call, kill it.
7. Bite your tongue. Who taught you those words? Blaspheme! When you are under my roof, don’t ever say “rock and roll”, don’t ever say “rock and roll”.
6. To relieve us of guilt but not of our sin, we’ve sacrificed discourse at the feet of your clever turn-of-phrase. Now you owe it to us, we demand to be taken aback…
5. ’Til death do we rock? We’re so full of shit. ’Til death do we rock! You keep buying it.
4. I don’t need what I’ve got half as much as everyone covets it.
3. We never loved ourselves so well, as when we lusted after another. We hummed along to electric guitars and the standard “whoa oh oh oh’s”. And we drank each other under the covers.
2. I know the strippers real name.
1. Hey there girls, I’m a cunt.
blog providing photos of amazingly designed homes. i want to go to there.

a home design website. there’s some overlap with the other site, but hot damn, these are gorgeous.

I recently had the privilege of enjoying the sublimity of one of America’s finest water park institutions… the lazy river. Following my humble and also extremely sage advice will maximize the potential pleasure that 21st century hydro-recreational engineering has to offer.

First and foremost, take an hour to apply 70+ SPF waterproof sunblock. Twice. Because once you enter this placid elysian paradise, you dare not leave until closing time when the bitter, underpaid teen lifeguards begin twitter-spacing at you, with their rabble-rousing hipster-hop mumbo jumbo. (And by the time that they start talking about how some woman named Weezy is somewhere off the hooks, you’re going to want to leave anyway).
After you have applied enough sunblock to become a reflective device, head to the lazy river, located somewhere in the center of the busiest part of the water park. Because nothing says tranquil lazing like being surrounded on all sides by chargrilled 9 year olds and their drunk tattooed parents.
As you approach the river, be sure to enter where the giant pile of rafts are located. Otherwise, you’ll have to float around once without a raft. And trust me, you don’t want to be “that guy” without a raft on a lazy river. It screams, “I’m here to smell your children.”
Next, get on the raft. Make sure you do it in the most humiliating way possible and in front of the hottest lifeguard. Falling through the center at least twice is proper etiquette, followed by accidentally swallowing some thankfully over-chlorinated water.
And now you’re off! You are officially being lazy and it’s acceptable! Congrats! But, there are obstacles in between you and your pacific enjoyment that you must overcome. First, you can get awkwardly stuck floating in the middle of a 12 person family. Then, you can scrape your toe on the wall. Then, can you fall through the center of the raft again. It takes you a ride halfway around the damn thing to get back in. Then, the 11 year old from that giant Catholic rabbit family decides to tip you over for no reason. He called it cow tipping and I told that little fucker that weight is genetic, but then he drags me into those obnoxious waterfalls randomly placed on the side of the lazy river I swear to christ specifically so these little shits can fuck with people, but I don’t mind because it drowns out the sound of my rage-filled tears hitting the thankfully over-chlorinated water…..
And then you’re once around! Repeat the fun as so desired! It’s that simple! A fun game to play along the way: I spy! Example: I spy with my little eye, an 11 year old motherfucker who’s going to get some dippin’ dots shoved up his ass if he doesn’t stop yelling up to his brother who’s on top of a slide across the park. Example 2: I spy with my little eye, something fun. Give up? It’s lazy rivers!
At That Hour
At that hour when all things have repose,
O lonely watcher of the skies,
Do you hear the night wind and the sighs
Of harps playing unto Love to unclose
The pale gates of sunrise?
When all things repose, do you alone
Awake to hear the sweet harps play
To Love before him on his way,
And the night wind answering in antiphon
Till night is overgone?
Play on, invisible harps, unto Love,
Whose way in heaven is aglow
At that hour when soft lights come and go,
Soft sweet music in the air above
And in the earth below.
James Joyce
I dislike social conservatives in politics. Not for what they believe or why they believe it, but for the disingenuous way they manipulate the issues to con good hearted people into voting for them. Anti-abortion politicians proclaim their absolutist stance against abortion for votes. If they truly cared about “baby killing” (as they so apocalyptically frame the issue), they would do everything in their power to reduce the number of abortions in this country. They don’t. Instead, they want the issue.
If there’s one thing I’ve learned about in law school it has been societal incentives. In a legal context, the question is “how will people alter their behavior if we decide this legal issue one way or the other?” If what you want is for people to have less abortions, then you should create an economic and moral culture that incentivizes having the child.
Economically, providing pre and post-natal care for mothers in need would provide more incentive to have the child. But, as mostly republicans, social conservatives disdain the government financially helping in any way with regards to healthcare (and education as well). They have chosen to value small government over their showmanship concern with abortion.
Morally, social conservatives treat single or unmarried mothers with paternalistic disapproval. Changing this holier than thou attitude to a more embracing and inclusive culture would provide incentive to have the child. But, socially conservative politicians maintain their moral superiority so as to be on the side of the issue that will get them the most votes with their constituents. They want to look moral instead of providing real solutions. They want the issue, not solutions to the issue.
For some reason, we as a people value clear stances on issues rather than nuanced solutions to difficult problems. We value posturing over evolving practical approaches to these problems. This is the reason I think that the left has done a bad job of explaining what they stand for. Nuance is boring and we need to be stimulated. Marshall McLuhan showed us that, in modern life, the message is the meaning. Social conservatives have shown how this works in a political context. It’s just too bad that our short attention spans don’t allow us to get past the pretext and into the realm of real solutions.
sometimes you feel like you’re fighting a losing battle, and there’s some honor and dignity in that. but sometimes you feel like the idiot who has mistaken windmills for giants.

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Just then they came in sight of thirty or forty windmills that rise from that plain. And no sooner did Don Quixote see them that he said to his squire, “Fortune is guiding our affairs better than we ourselves could have wished. Do you see over yonder, friend Sancho, thirty or forty hulking giants? I intend to do battle with them and slay them. With their spoils we shall begin to be rich for this is a righteous war and the removal of so foul a brood from off the face of the earth is a service God will bless.”
“What giants?” asked Sancho Panza.
“Those you see over there,” replied his master, “with their long arms. Some of them have arms well nigh two leagues in length.”
“Take care, sir,” cried Sancho. “Those over there are not giants but windmills. Those things that seem to be their arms are sails which, when they are whirled around by the wind, turn the millstone.”